CRYSTAL: Unbeatable Gifts for this Christmas

Labrador figurine made of crystal

Baby dolphins made of crystal

Simple digital or analogue clocks can also be encrusted into crystals like this

I have been thinking of the best kind of gifts for customers this Christmas. I don't know about you. The options are varied but Crystals are the king. Although crystal have become more popular with fashionistas lately, crystals are also being used in a variety of other ways. For instance making of beautiful clocks, figurines and card holders, pen holders or by applying more functions than one e.g. a clock, card and pen holder.
WHY GO CRYSTAL?

• They are affordable unlike a rolex or other very expensive gifts
• They are durable and strong
• They can be branded or have metal plates attached to them with the name or logo of organisations personalised on them
• they come in varieties, shapes and have diverse functions and applications. Myhappiday Communications can demonstrate these advantages at your request.
• They are also suitable as Long Service Award plaques

3d Crystal gift from corporate-gifts-co

So, crystals are here. Use them as gifts to corporate clients and you will be blowing a welcome fresh breeze that is so clear, alluring and functional.

For bulk purchase, customisation, gift branding  and /or  order call 234-8033245215 or 234-8073030307 now.


Latest Marketing tips from Larry Happiday.

How to Eliminate Passivity from Your Professional Selling

By Larry Happiday

In the article entitled: How to be sales Hero, I argued that passivity is a sine qua non for failure in salesmanship. Today, I want to contrast the heroism of the actor-salesmen with his opposite twin: the spectator-salesman, a docile bystander, who wants the world to stand still and wait for it to discover his brilliance. Perhaps in this mirror contrast, we would be able to show the habits and character traits that must be avoided like the plague.

A word of caution from the start: professional sales docility has nothing to do with introversion. As the expression is used here, it only refers a tendency towards dithering and postponing of action as a result of fear. It comes with the realisation that fear is the bedrock of the professional's actions and responses to situations. Fear of failure, fear of mockery, fear of error. It is the emotional baggage that delays actions until too late or too little. The best way to see this is to say that it is ruled by the operative principle: CAUTION. The result that though the actions may be right in the long run, they come too late to make any impact on the bottom line.

The followings are the key elements of the passive-salesman that should be avoided:

• · Fear of rejection. Experienced salesmen know that there are no sales without objection, resistance or rejection. In fact, experience shows that sales objection is an integral part of any successful sale. Learn to discover the source of your fear and deal with it. Left unattended to, fear is a crippler of initiative and the tomb of good ideas.
• · The second thing that leads to passivity in professional sales life is lack of planning. Nothing inspires and gives confidence like knowing that you have made enough preparation for a sales encounter. The passive sales person either relies on his gift of the garb or eloquence but the actor-sales man sees every sales effort as a battle that has to be won. He works hard to ensure that he wins by seeking information rather than knowledge.
• · That brings us to the third step. the passive sales representative seeks knowledge. He wants to be seen as the guy who predicted right (often negative prediction of doom).So, when he reads, he does so with an eye on the thousands of reasons why the sale effort would not work. A sport writer once said that in Nigeria, there are 140million coaches. He meant that it is easier for the spectators to speculate about who and what should have been done to win matches than to go into the field to play. The passive sales man belongs rightly to the spectator side of the game.
• · The result of being a spectator is that this kind often loses the opportunity to make it big. The dictum: NO VENTURE NO SUCCESS aptly captures the lot of this type of sales person. They see chance, luck or mere coincidence in any achievement recorded by the actor-sales man.
• · Another feature of this type is that they are always cynical. Being cynics, they shun news and innovation rather they seek solace in history (again of failures). Hence, they often behind the times in terms of changes in government policies, trends and business directions. A writer said of them that they prefer to be on the side of antiquity.

·

· WHAT TO DO

· If the above characterization fits you, you need to take change. The three best cures for fear is: [1] take action, [1]take action and [3] take action

· On the problem of pessimistic view of things, the sales man needs to address his self hatred. Usually, the view arises from a condition of not liking one's self enough to trust one's to make the right decision. He may have lived all his life being told how the world is a hopeless place. To change the view, he needs to begin by seeking information about himself and about his area of business. He needs to start asking questions and reading literature that help build up his sense of self worth. That way he would not be guided by jealousy but would applaud when someone else gets it right.

· Consistently done, he himself would become a sales hero admired by the boss and fear by the laggard sales colleagues who refuse to change.

BAYGON: Bring Back The Glory

Mosquitoes stood no chance with the old Baygon

Bug-bursting was Baygon's greatest strenght

Gone are the days when bed bugs feared Baygon. That was some six years ago when the Gongoni manufactured Baygon was king. Though it still maintains a princely price on the shelf, the efficacy is no longer the same.

Then, mosquitoes were no worry at all; even roaches died three days after you'd applied the almighty Baygon. What happened I have no way of verifying but certainly there are unwholesome changes. This Baygon no longer kills roaches instantly. They have to dance around first on contact with the spray before they would die. Some would select their choice of position to die because they would struggle to their preferred burial.

Not the old Baygon. The old Baygon killed the most stubborn pests like the bugs instantly. The old Baygon eliminated the bugs completely if it was repeated after a week because the eggs would have hatched. This is the greatest proof that the Baygon on the shelf is different from the dreaded Baygon of the yore.
So can some one bring back the glory of Baygon please?

Latest Marketing tips on larryhappiday.

Understanding Buyer Behaviour in an Economic Downturn

The most obvious reaction of the average buyer to an economic down turn is to become more sensitive to her choices. But is it always easy? Is it such a simple activity? In this article, we want to discuss the buyer behaviour as it relates to a twisted economic fortune.
The first consideration is what constitutes an economic downturn. Who does not know that a down turn is when a country's economy can not meet up with present and future needs at the current levels without an extra ordinary measure such as borrowing, austerity measures or wage cuts? Beside this macro perspective, there is another perspective which looks at downturn from the prism of the individual buyer, the consumer whose economic health is the best index of how well the macro economy is doing.
The individual's reaction to a loss of job varies. The worker with limited other options gets the rudest shock following a letter of termination. Those with prospects of gaining employment in other sectors may feel either relief or slight discomfort. The spectrum of reactions ranges from seeing it as a bomb shell to a huge joke. No matter the individual's personal reaction, a  downturn  leads to whole lot of disruption in social and skill bases. What happens with and to those skills could mean speedy recovery from a downturn both for country and individuals. It is these same employees or employers who struggle to survive that end up ricocheting a swirl or reactions that become the national GDP. So how do these buyers, employees and employers react to a sudden slump in buying power?
One  every thinks economic problems are cause by some one else. Hence the blame game. Some blame tangible some blame intangible forces for their problems. If the severance of the source of livelihood was foreseen,  some are relieved that the end had finally come. Usually, they would have been thinking of alternatives. For this group, adjusting is a little easier.
Another group will seek scape goats elsewhere rather concentrate on finding a solution. Cyril, not real name, took umbrage at the american government for not coming to the aid of construction workers like himself as they came to the aid of the banks. Others would invest their resources in other areas or environments including taking their skills abroad. Each of these entails consequences for the local economy and for the individuals involved.
Depending on the individual's psychological make up, the behaviour that follows a sudden loss of economic power can be dramatic/ tragic. Others may be less dramatic but significant all the same. After all it is ability to fend for oneself and family that we are talking about. .
Dramatic Reactions: Adolf Merckle was a German billionaire. He was the 94th richest man in the Forbes Rich list in 2008 with an estimated value of $9.2billion. When economy went tail-spinning, the 74 year old took his own life. according to family sources, “The distress to his firms caused by the financial crisis and the related uncertainties of recent weeks, along with the helplessness of no longer being handle the situation, broke the passionate family businessman, and he ended his life”. 
In 2010, over 31,000 Japanese were reported to have taken their lives. Many of them for reasons not unconnected to prolonged job losses.  
Strategic Reactions:  Those left in employment find themselves working extra hard and may end up with health issues. They also tend to become more cost conscious initially, for fear of they also lossing their jobs. How long this immediate reaction lasts is uncertain though. But resistance to price, cost cutting and leisure aversion are popular reactions. 



Follow us on twitter
http://twitter.com/#!/larryhappiday